|The house we're waiting to move into...someday soon!|
I was getting bogged down with a monthly newsletter, mostly, because I just don't think it's necessary to advertise that much. You all know where to find our lip balm when you want and need it, it's right there on the label. I suppose I've adopted general marketing advice about generally sending a newsletter to my mailing list generally once a month. But I think I'm going to change things up a bit...in general.
SEPTEMBER THROUGH FEBRUARY
For various reasons, we've been discussing the possibility of NOT staying open year round. I like the idea of opening in September and closing after Valentine's Day (we would of course, still be available for wholesale orders to keep our few vendors supplied as needed throughout the entire year!). The day after Valentine's Day (February 15th) through the end of the February, we'd run a blowout sale for any tubes remaining after the selling season.
We would make our batches in August and try to sell out of every flavor by February. It would be a good fit with our family life as we tend to be more active in the summer and it also allows us to not have to ship our slurpilicious lip balms during the hottest summer months. Just thinking about that idea.
A special thanks to our friend, John Howshall, who graciously gifted us with an illustration of our new home when I asked him to do it for my new house blog. I love his style!